Reader Measurement Tools

Create your own Engagement Score

Some media folk like to create a special type of ROI report, sometimes referred to as an “engagement score,” which might combine some metrics to determine actual engagement with a story, versus a simple “potential audience” metric (which is not truly accurate in any respect).

Measurable vs. Potential:

This kind of report can be useful as its more specific to measurable reads by media and public vs potential reads. So, using Twitter as example: your story might be shared by 10 people with a potential audience of 50,000 people (followers) and potential audience of 5 million people who like gourmet coffee based on #tags used, but if only 150 people click-through to read the story from Twitter, you get a sense of the vast differential between potential audience and measurable engagements (or reads, in this example). 150 verified reads is more valuable in this kind of report than simply saying you had potential audience of 5 million.

Previously Send2Press created an average score for you, which averaged between 2500 and 3500 reads/views for each story for Standard level plans, and 3000 and 3500 for Premium level plans. Those using a Social Boost upgrade, would have seen higher numbers based on the reads generated via Facebook (and with larger boost campaigns, with Twitter).

However, since this number varies by project and over time, it’s more useful for you to track and manage this data at intervals from the information we provide in the PRtrax™ report, PRN VR report (if applicable), and on-page read counters on various websites.

 

UPDATE MARCH 1, 2020:

• You can now, once again, view ‘reads’ on CaliforniaNewswire.com per story (counting started March 1, so reads will not show any data prior to that date) Can be viewed under headline next to eyeball.

 

METRIC SOURCES:
To create your own “readership metrics” report, you would locate and copy/paste the data from these potential data points:

1. Number of reads found at bottom of your story, below the legal statement, on Send2Press.com/wire/ (see the “permalink” for your story). A baseline number (“starting number”) is found in your PRtrax™ report link email after release is issued. The baseline number is the number of reads “so far” at the time your report link email is sent, but increases over time, so simply view your story page on Send2Press.com/wire to see your reads as of “right now.”e.g.,
   Local Reads as of 2017-08-15 13:38:58: 450 views(“Local Reads” refers to that single version of the story on Send2Press.com and no other copies anyplace else.)Note: You get two emails when a project goes out: first, a “story is live” automated email; and second, the “report link email” sent later on once we do your social campaign and collect link clips data for you. We cannot resend the automated email if you missed that, but we can resend the report link email if you didn’t see that.
2. Number of reads found below headline on some sites in the Neotrope News Network (e.g., FloridaNewswire.com) and selected partners like TippNews in Ohio.
3. Social media click-throughs as tracked from your PRpurls™ dashboard.
4. Social Boost report metrics for Facebook and/or Twitter confirmed views, as applicable to your plan.
5. With Premium Plans, PRN Visibility Report views (not counting bot views), as found in your VR report dashboard.

NOTE: As of August 2017, CaliforniaNewswire.com no longer shows “reads” for stories or tracks them at all. However for a general estimate, you could presume reads would be double that of eNewsChannels.com.

Practical Example of Engagement Score

In this practical example, we tracked three stories, issued Monday Jan. 23, then created readership score charts on Friday morning, Jan. 27, 2017. Web-crawler hits (“bot views”) are NOT included in this data as our sites reject that info in the hit counters (e.g., with 1,000 actual views, there would be 3,000 additional views from bots on S2P and PRN main sites). Also, with “Premium LITE” plans (example “C” below), PRN does not count any media views, as not pushed to trade media.

NOTES:
*S2P and CANW reads do not include Apple News App full-text reads, which could be 20-50% additional reads (you could optionally upscale these numbers).
**MANW posts stories next day from original push date.
***ENC posts news 2-7 days later than orig. story push time (e.g., Jan. 26 vs. Jan 23).
****Free FB promoted post, included with National plans (was not paid upgrade, which would have been much higher!).

 

Getting Started

Creating your own “Reads/Engagement Score” is very simple, using the on-page readership info on most of our sites, as well as information found in this PRtrax™ Report. Additionally, you can get a better view by updating the information at 48 hour, 5 day and 10 day intervals (or 7 and 14 days if you prefer). Data will drop off (reduce in frequency) after these initial periods unless something gets a major media link, or otherwise goes “viral” in some way.

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